The Aboitiz Foundation's 3rd Green Fashion Revolution showcases young Cebu Designers’ Ingenuity and Sustainability

The Aboitiz Foundation Green Fashion Revolution 2014 unleashed young Cebu Designers couture ingenuity and at the same time highlights the importance of the Reduce, Reuse, and Recycle (3Rs) – as it challenged competing students from Cebu Institute of Technology-University, Cebu Normal University, University of San Carlos, and University of the Philippines Cebu to make good use of recycled materials in creating clothing, footwear, and accessories on October 18, Saturday, at the SM City Cebu Trade Hall.
Green Fashion Revolution was the brainchild of a group of Aboitiz scholars during the Aboitiz Scholars’ CSR Summit in December 2011. Green Fashion Revolution as pioneered in Cebu, organizers is planning to bring the same concept to schools in Metro Manila.

Green Fashion Revolution 2014 Champion: University of the Philippines Cebu

Green Fashion Revolution 2014 1st Runner Up: Cebu Institute of Technology-University

Green Fashion Revolution 2014 2nd Runner Up: University of San Carlos

This year, Green Fashion Revolution 2014 with theme, ECOUTURE: Green Design for a Better World
expands the award categories reflecting the theme. The new set of awards are Best Clothing Design, Best Accessories Design, Best Bag Design, Best Footwear Design, Best Male Model, and Best Female Model. See below Special awards for Green Fashion Revolution 2014.

Best Clothing Design: University of the Philippines Cebu

Best Accessories Design:  Cebu Institute of Technology-University

Best Bag Design: University of San Carlos

Best Footwear Design: University of San Carlos

Weeks before the main event, students underwent a basic fashion design workshop conducted by top Cebu couturier Dexter Alazas. Entries have also undergone prejudging as part of the process to screen the best collections.

From L-R: Aboitiz Foundation Asst. VP Operations Danilo Cerence, Aboitiz Equity Ventures AVP for Sustainability, Corporate Branding & Communication Malou Marasigan, Best Male & Female Model: Dan Valentin D. Escasinas and: Sarah Jay Burlat of Cebu Institute of Technology-University and Top Cebu couturier Dexter Alazas.

Aboitiz Foundation’s COO Sonny Carpio explained:
“As one of our major platforms for the environment, Green Fashion Revolution gives us the opportunity to celebrate talent and creativity that is innate to our young Cebuanos. This is part of how the Aboitiz Group lives out our sustainability mindset that we can do well by doing good, always making the right long-term decisions that balance the interests of people, planet, and profit.”
Here's a clip shown to the students spectators about the Mega Cebu initiative of the Metro Cebu Development and Coordinating Board (MCDCB) entitled "Making WAVES with Mega Bai and Mega Dai!" W.A.V.E.S.= Wholesome, Advanced, Vibrant, Equitable & Sustainable. Along with designs for clothes and accessories, each participating University has a proposed environmental intervention program for their adopted barangay. Green Fashion Revolution 2013 winning team provided their beneficiary barangay with livelihood training in creating bags from used tarpaulin.
Behind the scenes, Green Fashion Revolution 2014 Panel of Judges

With the spectators are Fashion and Lifestyle Bloggers of Cebu (Blogger of, 4th from right)

Established in 1988, Aboitiz Foundation, Inc. is the corporate foundation of the Aboitiz Group that addresses the social and economic development needs of marginalized members of society. It implements corporate social responsibility interventions especially in areas where Aboitiz companies are located. The foundation focuses on three program components, namely education, enterprise development, and environment.

More Photos posted to the Cebu Events Blog Page.
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